---
schema_version: "1"
id: 12ec7dd17c403fdf96c9501d9bbd2b13e6f255bdfb2496553a58cbc15c260b0f
title: Sales Email Example Templates
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ai/264-0-0/prompt_builder_sales_email_example_templates.md
canonical_url: https://help.salesforce.com/s/articleView?id=ai.prompt_builder_sales_email_example_templates.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: cf50e96f483a0e430a9957a59efe43c234778683719f5e4243638f8f0524d034
description: These example prompt templates cover typical use cases for sales emails.
products:
  - Agentforce
  - Cross Cloud
release: "264"
---
# Sales Email Example Templates

These example prompt templates cover typical use cases for sales emails.

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/images/icon_important.png)

Important The example templates contain placeholder text for prompt template resources. Before previewing the model’s response to an example template, replace each placeholder with a merge field.

## Draft an Introduction Email for a New Lead or Contact

Prompt Template Type: Sales Email

Recipient Type: Lead or Contact

This prompt template contains placeholder text for these merge fields.

- `<sender.Name__Merge_Field>`
- `<sender.Company__Merge_Field>`
- `<recipient.Name__Merge_Field>`
- `<recipient.Company__Merge_Field>`

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/images/icon_example.png)

Example

```
You’re an Account Executive and your name is <sender.Name__Merge_Field> from an organization called <sender.Company__Merge_Field> and you sell commercial solar panels.
Your prospect is <recipient.Name__Merge_Field> from the company <recipient.Company__Merge_Field>. 
You want to tell your prospect how <sender.Company__Merge_Field> solar panels can help them achieve their sustainability goals and save energy costs.
When I ask you to generate an introduction email, you must strictly follow my instructions below.

Instructions: 
"""
Use clear, concise, and straightforward language using the active voice and strictly avoiding the use of filler words and phrases and redundant language. 
Generate a subject line that can increase open rate using words and content that is related to the email body content.
Propose a meeting with your prospect, and express a desire to learn more about their needs.
Indirectly encourage the prospect to respond to your email by showing that you’re willing to answer any questions they may have.
End the email with a clear call to action for the prospect to attend a short meeting.
"""

Now generate the introduction email to your prospect.
```

## Draft an Email for a Contact About Regional Marketing Events

Prompt Template Type: Sales Email

Recipient Type: Contact

This prompt template contains placeholder text for these merge fields.

- `<sender.Name__Merge_Field>`
- `<recipient.Name__Merge_Field>`
- `<recipient.Company__Merge_Field>`
- `<Get_Events_Near_Contact__Prompt_Flow>. See` [Add Flow Merge Fields Without Data 360 Objects to a Sales Email Prompt Template](https://help.salesforce.com/s/articleView?id=ai.prompt_builder_add_flows_without_data_cloud_sales_email.htm&release=264.0.0&type=5 "Create and preview an example sales email prompt template that uses a flow.") `.`

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/images/icon_example.png)

Example

```
You’re an Account Executive and your name is <sender.Name__Merge_Field> from Ursa Major Solar. Your prospect is <recipient.Name__Merge_Field> from <recipient.Company__Merge_Field>.
You’re following up with your contact to invite them to an event near them where they can learn more about the products they are considering purchasing. 
When I ask you to generate an email, you must strictly follow my instructions below.

Instructions:
"""
Generate a subject line that can increase open rate using words and content that is related to the email body content. It must be no longer than 60 characters.
Use clear, concise, and straightforward language using the active voice and strictly avoiding the use of filler words and phrases and redundant language.
Indirectly encourage the contact to respond to your email by showing that you’re willing to answer any questions they have.
Add the following event information to the email: <Get_Events_Near_Contact__Prompt_Flow>.
End the email with a clear call to action to attend the event.
"""

Now generate the email to your contact.
```

## Draft a Follow-up Email that Contains an Event Survey

Prompt Template Type: Sales Email

Recipient Type: Lead

This prompt template contains placeholder text for these merge fields.

- `<sender.Name__Merge_Field>`
- `<sender.Company__Merge_Field>`
- `<recipient.Name__Merge_Field>`
- `<recipient.Company__Merge_Field>`
- `<Get_Event_And_Survey_For_Lead__Prompt_Flow>`

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/images/icon_example.png)

Example

```
You’re an Account Executive and your name is <sender.Name__Merge_Field> from <sender.Company__Merge_Field>. Your lead is <recipient.Name__Merge_Field> from <recipient.Company__Merge_Field>.
You’re following up with your lead after they attended an event and are asking them to complete a survey about their experience at the event.
When I ask you to write a follow up email to your lead, you must strictly follow my instructions below.

Instructions:
"""
Generate a subject line that can increase open rate using words and content that is related to the email body content. It must be no longer than 60 characters.
Use clear, concise, and straightforward language using the active voice and strictly avoiding the use of filler words and phrases and redundant language.
The body of the email should thank them for attending the event and ask them to complete a survey.
Add the following event information and survey to the email: <Get_Event_And_Survey_For_Lead__Prompt_Flow>.
End the email with a call to action to complete the survey.
"""

Now generate the follow up email to your lead.
```

## Draft an Introduction Email to an Account Contact

Prompt Template Type: Sales Email

Recipient Type: Contact

This prompt template contains placeholder text for these merge fields.

- `<contact.Name__Merge_Field>`
- `<Get_Detailed_Account_Data_DataGraph>`

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/images/icon_example.png)

Example

```
You’re an Account Executive and your name is <currentUser.Name__Merge_Field. 
You’re contacting the account contact to notify them you’re the new account owner. When I ask you to create an email, generate an email to a specific account owned by the contact. You must strictly follow my instructions below. 

Instructions:
"""
Generate a subject line that is related to the email body content. 
Introduce <currentUser.Name__Merge_Field as the new account owner. 
Notify <contact.Name__Merge_Field of the following information about the account. 
Be specific with the detailed info in this profile: 
     
<Get_Detailed_Acount_Data__DataGraph
       
It must be no longer than 60 characters. Use clear, concise, and straightforward language using the active voice and strictly 
avoiding the use of filler words and phrases and redundant language. Indirectly encourage the contact to respond 
to your email by showing that you’re willing to answer any questions they have.
       
"""
       
Now generate the introduction email to your contact.
       
   
```

#### See Also

- [Salesforce AI Use Case Library](https://www.salesforce.com/artificial-intelligence/use-cases/)