--- schema_version: "1" id: f131299b3cbc91a9ab38b4702d993a4953bd69b1b72af6b2709719aa2dcb396a title: Prompt Builder Key Concepts collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/ai/264-0-0/prompt_builder_key_concepts.md canonical_url: https://help.salesforce.com/s/articleView?id=ai.prompt_builder_key_concepts.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 848f380088f4dafca0b1f7063d47c94957f3ce131282facf0518586fb0a7e521 description: Learn the key concepts and vocabulary used throughout Prompt Builder. products: - Agentforce - Cross Cloud release: "264" --- # Prompt Builder Key Concepts Learn the key concepts and vocabulary used throughout Prompt Builder. ### Required Editions
Available in: Lightning Experience
Available in: Enterprise, Performance, and Unlimited Editions with the Einstein for Platform, or Einstein or Agentforce for Sales or Service add-on, or Agentforce Foundations
## Prompts Generative language models are versatile and can create different types of responses. To produce a response, tell the LLM what you want in the form of a prompt. Prompts determine the quality and relevance of the LLM’s response, so it’s important to craft prompts that the model can understand and use. ## Prompt Design Prompt design is the process of creating prompts that improve the quality and accuracy of the model’s responses. Many models expect a certain prompt structure, so it’s important to test and iterate them on the model you’re using. After you understand what structure works best for a model, you can optimize your prompts for the given use case. To scale the prompt design process, create reusable prompts called prompt templates. ## Prompt Templates Behind the scenes, Einstein generative AI uses prompt templates. Prompt templates are reusable, detailed prompts that you can create and manage in Prompt Builder. These templates are use case-driven and include the information that helps the LLM generate a high-quality response, such as a goal, constraints, and brand guidelines. And to make sure that the prompts you send to the LLM are grounded in the most up-to-date data, prompt templates include placeholders for information that changes, such as customer names, contact information, and product prices. ## Grounding Grounding improves responses by connecting your prompt to data that’s relevant to your request. Without grounding, a model’s response can contain generic or irrelevant details. The LLM uses your Salesforce data or uploaded files to add context and personalization to your prompts. In Prompt Builder, you can ground prompts using merge fields that reference record fields, flows, Apex, and uploaded files. The LLM uses the grounding data along with the original, generic data that it was trained on. The Einstein Trust layer masks sensitive data from the LLM by sending placeholder text instead. To see the placeholder text, look at the Resolved Prompt. In the response, you can see the demasked data added back in by Salesforce. You can see a summary of all masked data for the response in the Data Masking Details dialog. To learn more about how Einstein keeps your data secure, see [Einstein Trust Layer](https://help.salesforce.com/s/articleView?id=ai.generative_ai_trust_layer.htm&release=264.0.0&type=5 "Trusting generative AI with your company secrets and your customer data while balancing the benefits of generative AI is still a challenge today. The Einstein Trust Layer is a secure AI architecture, built into the Salesforce platform. It’s a set of agreements, security technology, and data and privacy controls used to keep your company safe while you explore generative AI solutions."). ## Prompt Template Type Prompt template types help you to create a prompt template for your particular use case. For example, a Sales Email prompt template helps your sales team to draft personalized emails for a contact or a lead. ## Prompt Instructions Prompt instructions are natural language instructions in a prompt template. Instructions describe a task for the LLM, such as “Write a description no longer than 500 characters.” Add instructions to a prompt template, and then relevant CRM data replaces the template’s placeholders. The prompt template is now a grounded prompt and sent to the LLM. ## Prompts and Prompt Templates Behind the scenes, large language models (LLMs) power Einstein generative AI. An LLM can help your users with many language-based tasks. For example, it can generate a personalized email to a customer or analyze customer feedback and extract key insights. But an LLM can’t create great content by itself—it needs guidance from you in the form of a prompt. A prompt is the set of instructions that you give an LLM. It provides specific contextual information, data, instructions, and constraints that help the model generate accurate and personalized output. The output that the LLM generates is called a response. ![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/images/icon_example.png) Example This prompt instructs the LLM to create a summary of open cases for the Astro’s Bakery account. `You’re a support representative and you need to create a short summary of all open cases for the Astro’s Bakery account. When I ask you to summarize the open cases, you must strictly follow my instructions below. Instructions: """ Summarize the open cases in one paragraph no more than 500 characters. Mention how many open cases there are and what the case issues are. Use clear, concise, and straightforward language using active voice and strictly avoiding the use of filler words and phrases and redundant language. Use the following information to write the summary: Case #1 details: The widgets we received are the wrong size. We needed a widget in size A, but we received a widget in size B. Case #2 details: Our widgets haven’t been delivered. We can't track our order. According to the last tracking update, the widgets should have arrived on June 5. Now it's June 10, and they still haven't arrived. Do not attribute any positive or negative traits in the summary. """ Now create the summary.` The LLM generated this summary. `There are two open cases for the Astro’s Bakery account. In Case #1, the issue is that the received widget is the wrong size. The requested size was A, but size B was received instead. In Case #2, the issue is that the widgets haven’t been delivered and the order cannot be tracked. The expected delivery date was June 5, but as of June 10, the widgets have not arrived.` The quality of an LLM’s response depends on the prompt’s specificity. Vague or inaccurate instructions can lead an LLM to produce an irrelevant or a biased response. Sometimes an LLM can even hallucinate and generate false information. And because you make a new call to the LLM every time you run a prompt, its responses can differ, even if you’re passing in the exact same prompt. To prevent hallucinations and to minimize variability between responses, create a prompt with as much specific data as possible. It’s important to review and edit your prompt until you consistently achieve high-quality, accurate responses. The process of creating and iterating on a new prompt to generate just one high-quality response can be time-consuming. It’s even harder to design dozens of original prompts, each with different data and specifications. Also, prompts created by different people can produce inconsistent output due to variations in writing style. To scale prompt design efficiently, it’s best to use a prompt template, which is a reusable prompt. A prompt template includes placeholders for specific details about customers, products, and more. ![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/images/icon_example.png) Example This prompt template instructs an LLM to generate a summary of an account’s open cases. Unlike the previous example prompt, this prompt template doesn’t specify an account name or describe current open cases. Instead, the prompt template contains merge fields, such as `{!$Input:Account.Id}`, as placeholders. `You are a support representative and you need to create a short summary of all open cases for account {!$Input:Account.Id}. When I ask you to summarize the open cases, you must strictly follow my instructions. Instructions: """ Summarize the open cases in one paragraph no more than 500 characters. Mention how many open cases there are and what the case issues are. Use clear, concise, and straightforward language using active voice and strictly avoiding the use of filler words and phrases and redundant language. Use the following information to write the summary: {!$Flow:Get_Open_Cases_for_Account} Do not attribute any positive or negative traits in the summary. """ Now create the summary.` ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/images/icon_note.png) Note The `{!$Resource}` wrapper syntax displays as `Resource` in the Prompt Builder UI. The wrapper syntax enables you to copy and paste the text into the Prompt Template Workspace with correctly configured resources. Prompt Builder replaces the placeholders in your template with your real data. The result is a prompt that’s tailored to the data that you selected. This process of populating a prompt template with specific data is called prompt resolution. An example of a resolved prompt is the prompt about the two open cases for the Astro’s Bakery account. With Einstein, prompt resolution is as easy as selecting Salesforce records to associate with the prompt. Using prompt templates is ideal for B2C communications because they can generate consistent and data-driven output at scale. Templates that contain the same brand guidelines generate content with a unified voice and style. Each template is developed for a specific use case, and you can reuse it by tailoring the prompt with different data. #### See Also - [Get to Know Prompt Builder](https://help.salesforce.com/s/articleView?id=ai.prompt_builder_get_to_know.htm&release=264.0.0&type=5 "Prompt Builder features a guided, visual layout that takes you through each stage of your prompt’s lifecycle, from creation, to testing, and activation.")