---
schema_version: "1"
id: 2a95aa2abf4c823d1209d7e5f9883843e0b765602fbc744335cd40d9612bdab3
title: Einstein Trust Layer
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ai/264-0-0/generative_ai_trust_layer.md
canonical_url: https://help.salesforce.com/s/articleView?id=ai.generative_ai_trust_layer.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 243dab7ea05f166ab87732ecb47a9fffd717add11c8fa27688445f4a07e7e39c
description: Trusting generative AI with your company secrets and your customer data while balancing the benefits of generative AI is still a challenge today. The Einstein Trust Layer is a secure AI architecture, built into the Salesforce platform. It’s a set of agreements, security technology, and data and privacy controls used to keep your company safe while you explore generative AI solutions.
products:
  - Agentforce
  - Cross Cloud
release: "264"
---
# Einstein Trust Layer

Trusting generative AI with your company secrets and your customer data while balancing the benefits of generative AI is still a challenge today. The Einstein Trust Layer is a secure AI architecture, built into the Salesforce platform. It’s a set of agreements, security technology, and data and privacy controls used to keep your company safe while you explore generative AI solutions.

Watch the video for a quick overview of how the Einstein Trust Layer works. You can also click [this link](https://salesforce.vidyard.com/watch/Kw7DfNqG7AGPAZcqrrn2T5) to launch the video in full screen mode on a different tab.

For a detailed walkthrough of the Einstein Trust Layer and its capabilities, see [Einstein Trust Layer: Designed for Trust](https://help.salesforce.com/s/articleView?id=ai.generative_ai_trust_arch.htm&release=264.0.0&type=5 "The Einstein Trust Layer is a collection of features, processes, and policies designed to safeguard data privacy, enhance AI accuracy, and promote responsible use of AI across the Salesforce ecosystem.").

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
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        <tbody>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:100px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/trust_layer_zero_data_retention.png" alt="data with an x icon"></span>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>
                <strong>Zero-Data Retention Policy </strong>
              </p>
              <p>Your data isn’t retained by third-party LLMs. We partner with all our external
                model providers, such as OpenAI, to enforce the zero-data retention policy.</p>
              <ul>
                <li> No data is used for LLM model training or product improvements by third-party
                  LLMs.</li>

                <li>No data is retained by the third-party LLMs.</li>

                <li>No human being at the third-party provider looks at data sent to their LLM unless Salesforce grants view access in response to documented suspicion of illegal activity or significant violation of applicable usage policies.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:100px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/trust_layer_secure_data_retrieval.png" alt="security badge icon"></span>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>
                <strong>
                  <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_trust_arch.htm&amp;type=5&amp;language=en_US" target="_blank">Dynamic Grounding with Secure Data Retrieval
                  </a>
                </strong>
              </p>
              <ul>
                <li> Relevant information from a Salesforce record is merged with the prompt to
                  provide context. </li>

                <li>Secure data retrieval of Salesforce data for grounding the prompt based on the
                  permissions of the user executing the prompt.</li>

                <li>Secure data retrieval preserves in place all standard Salesforce role-based
                  controls for user permissions and field-level security when merging grounding
                  data from your CRM instance or Data 360.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:100px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/trust_layer_prompt_defense.png" alt="lock icon"></span>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>
                <strong>
                  <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_trust_arch.htm&amp;type=5&amp;language=en_US" target="_blank">Prompt Defense</a>
                </strong>
              </p>
              <ul>
                <li>System policies help limit hallucinations and decrease the likelihood of
                  unintended or harmful outputs by the LLM.</li>

                <li>System policies can vary for different generative AI features and use
                  cases.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:100px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/trust_layer_data_masking.png" alt="gear with an arrow passing through"></span>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>
                <strong>
                  <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_mask_data.htm&amp;release=264.0.0&amp;type=5" title="The Einstein Trust Layer identifies and masks sensitive information in the prompts before sending them to the large language model (LLM). The Einstein Trust Layer uses data masking to protect sensitive data such as personally identifiable information (PII) from being exposed to external LLMs.">Data Masking</a>
                </strong>
              </p>
              <ul>
                <li>Sensitive data is detected and masked before sending the prompt to the
                  LLM.</li>

                <li>Data masking supports multiple regions and languages.</li>

                <li>You can select what must and must not be masked.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:100px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/trust_layer_toxicity.png" alt="warning icon"></span>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>
                <strong>
                  <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_audit_toxicity.htm&amp;release=264.0.0&amp;type=5" title="Toxicity scores measure the level of potentially harmful language detected by the Einstein Trust Layer in large language model (LLM) responses. To monitor toxicity trends in your Salesforce org, use Einstein Generative AI Audit and Feedback Data.">Toxicity Scoring </a>
                </strong>
              </p>
              <ul>
                <li>Einstein Trust Layer scores content on toxicity.</li>

                <li>Toxicity scores are logged and stored in Data 360 as part of the audit
                  trail.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="width:100px;margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/trust_layer_auditing.png" alt="gear with check marks"></span>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p>
                <strong>
                  <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_feedback.htm&amp;release=264.0.0&amp;type=5" title="Collect and store Einstein generative AI audit and feedback data in Data 360 and enhance your generative AI applications with feedback analytics, prompt adjustments, and LLM tuning.">Audit</a>
                </strong>
              </p>
              <ul>
                <li>Prompts, responses, and trust signals are logged and stored in Data 360.</li>

                <li>Feedback can be used for improving prompt templates.</li>

                <li>Provides pre-built reports and dashboards for analysis.</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

#### See Also

- [Einstein Trust Layer Region and Language Support](https://help.salesforce.com/s/articleView?id=ai.generative_ai_trust_lang_region.htm&release=264.0.0&type=5 "The Einstein Trust Layer detects and masks sensitive data such as personally identifiable information (PII) for multiple regions and languages.")
- [Set up Einstein Trust Layer](https://help.salesforce.com/s/articleView?id=ai.generative_ai_trust_setup.htm&release=264.0.0&type=5 "Configure the Einstein Trust Layer to align with your organizational privacy and security policies and requirements.")
- [Large Language Model Data Masking](https://help.salesforce.com/s/articleView?id=ai.generative_ai_mask_data.htm&release=264.0.0&type=5 "The Einstein Trust Layer identifies and masks sensitive information in the prompts before sending them to the large language model (LLM). The Einstein Trust Layer uses data masking to protect sensitive data such as personally identifiable information (PII) from being exposed to external LLMs.")
- [Audit Trail](https://help.salesforce.com/s/articleView?id=ai.generative_ai_audit_trail.htm&release=264.0.0&type=5 "Track the use of generative AI in your Salesforce org and ensure that AI usage complies with your security, privacy, regulatory, and AI governance policies.")
- [_Trailhead_: The Einstein Trust Layer](https://trailhead.salesforce.com/content/learn/modules/the-einstein-trust-layer)