---
schema_version: "1"
id: fa3f51d1b79cae8dfa92a3cf80333757cb5b7a60b0fe07c02665588fb700dd9e
title: Agentforce and Einstein Generative AI
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ai/264-0-0/generative_ai.md
canonical_url: https://help.salesforce.com/s/articleView?id=ai.generative_ai.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1d28cd94191c63df2445aba7f21c5a766bb39603bc9af39acb4ee2aeec905402
description: Supercharge your workforce efficiency using Agentforce, generative AI, and Einstein.
products:
  - Agentforce
  - Cross Cloud
release: "264"
---
# Agentforce and Einstein Generative AI

Supercharge your workforce efficiency using Agentforce, generative AI, and Einstein.

![Einstein Generative AI Banner](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/einstein_gen_ai_header.png)

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><em><strong>Your Journey with Einstein Generative AI</strong></em></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
      </colgroup>
      <tbody>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <div>
              <img src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_map_graphic_stage_1.png" alt="1 - Get Started with AI">
            </div>
            <p>
              <strong>Get Started with AI</strong>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_video.png" alt="Video icon"></span>
              <a href="https://www.youtube.com/watch?v=2u_dBCrU73U" target="_blank">What is Generative
                AI?</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_trailhead.png" alt="Trailhead icon"></span>
              <a href="https://trailhead.salesforce.com/content/learn/modules/generative-ai-basics?trail_id=get-started-with-ai-data" target="_blank">Generative AI
                Basics</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_plan_transform.htm&amp;release=264.0.0&amp;type=5" title="Where do you start with AI? Begin with inspiration for AI use cases and supplement those ideas with Trailhead resources. Here’s some ways you can get inspired about use cases for AI. You can also use the Business Process Exercise to identify areas in your processes where AI can help make your team more productive.">Learn How AI Can Transform Your Business</a>
            </p>
            <p style="margin-bottom:0;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_about.htm&amp;release=264.0.0&amp;type=5" title="Learn more about Einstein generative AI and trust, terminology, and considerations for use.">About Einstein Generative AI</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <div>
              <img src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_map_graphic_stage_2.png" alt="2 - Transform Your Business with AI">
            </div>
            <p>
              <strong>Transform Your Business with AI</strong>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_trailhead.png" alt="Trailhead icon"></span>
              <a href="https://trailhead.salesforce.com/content/learn/modules/ai-strategy" target="_blank">AI Strategy</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_web_page.png" alt="Website icon"></span>
              <a href="https://www.salesforce.com/artificial-intelligence/use-cases/" target="_blank">AI Use Case
                Library</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_plan_identify_process.htm&amp;release=264.0.0&amp;type=5" title="Examine your everyday operations and identify which business processes could benefit from implementing an AI solution.">Identify AI Use Cases in Your Business Processes</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_video.png" alt="Video icon"></span>
              <a href="https://www.youtube.com/watch?v=cy1Rz5951Us" target="_blank">How to Build an AI
                Enterprise in 5 Steps</a>
            </p>
            <p style="margin-bottom:0;"><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_video.png" alt="Video icon"></span><a href="https://www.salesforce.com/form/events/webinars/form-rss/4644583/" target="_blank">Building Your AI
                Roadmap</a> (signup required)</p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <div>
              <img src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_map_graphic_stage_3.png" alt="3 - Plan Your AI Project">
            </div>
            <p>
              <strong>Plan Your AI Project</strong>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_trailhead.png" alt="Trailhead icon"></span>
              <a href="https://trailhead.salesforce.com/content/learn/modules/ai-data-project-planning" target="_blank">AI + Data: Project
                Planning</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_plan_project.htm&amp;release=264.0.0&amp;type=5" title="To get the most out of your AI project, plan for AI project success. Every project is different, so choose the subagents that best suit your needs.">AI Project Success</a>
            </p>
            <p style="margin-bottom:0;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_video.png" alt="Video icon"></span>
              <a href="https://www.salesforce.com/form/events/webinars/form-rss/4635603" target="_blank">Four Steps to Drive a
                Successful AI Pilot</a>
            </p>
          </td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <div>
              <img src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_map_graphic_stage_4.png" alt="4 - Protect Your Data and Prepare Your Org">
            </div>
            <p>
              <strong>Protect Your Data and Prepare Your Org</strong>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_enable.htm&amp;release=264.0.0&amp;type=5" title="Set up Einstein generative AI to get access to powerful generative AI features.">Set Up Einstein Generative AI</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_video.png" alt="Video icon"></span>
              <a href="https://salesforce.vidyard.com/watch/Kw7DfNqG7AGPAZcqrrn2T5" target="_blank">Einstein Trust Layer:
                How It Works and Why It Matters</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_trailhead.png" alt="Trailhead icon"></span>
              <a href="https://trailhead.salesforce.com/content/learn/modules/the-einstein-trust-layer" target="_blank">Einstein Trust
                Layer</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_trust_layer.htm&amp;release=264.0.0&amp;type=5" title="Trusting generative AI with your company secrets and your customer data while balancing the benefits of generative AI is still a challenge today. The Einstein Trust Layer is a secure AI architecture, built into the Salesforce platform. It’s a set of agreements, security technology, and data and privacy controls used to keep your company safe while you explore generative AI solutions.">Einstein Trust Layer</a>
            </p>
            <p style="margin-bottom:0;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_rag.htm&amp;release=264.0.0&amp;type=5" title="Use Retrieval Augmented Generation (RAG) in Data 360 to improve large language model (LLM) responses for agents and users. RAG is a framework for grounding prompts with relevant, accurate knowledge from unstructured data sources.">Retrieval Augmented Generation
                (RAG) in Data 360</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <div>
              <img src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_map_graphic_stage_5.png" alt="5 - Build and Customize AI Solutions">
            </div>
            <p>
              <strong>Build and Customize AI Solutions</strong>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=ai.prompt_builder_intro.htm&amp;release=264.0.0&amp;type=5" title="Use Prompt Builder to build, customize, and manage AI prompt templates that incorporate your CRM data to power generative AI features and Agentforce agents.">Prompt Builder</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=ai.copilot_intro.htm&amp;release=264.0.0&amp;type=5" title="Agentforce is the agent-driven layer of the Salesforce Platform, and it helps you deploy AI agents that work side-by-side with your employees to extend your workforce and serve customers 24/7. Agentforce includes a set of tools to create and customize agents for use cases across sales, service, marketing, commerce, Slack, and more.">Design and Implement Agents</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=ai.data_library_parent.htm&amp;release=264.0.0&amp;type=5" title="Improve accuracy, add personalization, and build trust in gen AI responses when you assign data libraries to your Agentforce features. Agentforce Data Library uses grounding to index your knowledge articles and fields, your file uploads, or web sources, so that AI agents know which information to base responses on. With this index, AI agents can ensure the accuracy of LLM responses against your organization’s information so that you get the best results.">Agentforce Data Library</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_prism.htm&amp;release=264.0.0&amp;type=5" title="Einstein Data Prism is a grounding solution for generative AI applications within Salesforce, improving the accuracy of AI solutions that use its grounding capabilities. With Einstein Data Prism, automatically ground your large language models (LLMs) so you can gain more accurate and relevant responses to utterances. Einstein Data Prism is automatically enabled in integrated apps, such as Einstein Segment Creation and Agentforce.">Einstein Data Prism</a>
            </p>
            <p style="margin-bottom:0;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://developer.salesforce.com/docs/ai/agentforce/overview" target="_blank">Agentforce Developer Guide</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <div>
              <img src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_map_graphic_stage_6.png" alt="6 - Test, Release, and Optimize">
            </div>
            <p>
              <strong>Test, Release, and Optimize</strong>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_trailhead.png" alt="Trailhead icon"></span>
              <a href="https://trailhead.salesforce.com/content/learn/modules/change-management-for-ai-implementation" target="_blank">Change Management for
                AI Implementation</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_audit_trail.htm&amp;release=264.0.0&amp;type=5" title="Track the use of generative AI in your Salesforce org and ensure that AI usage complies with your security, privacy, regulatory, and AI governance policies.">Audit Trail</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_audit_toxicity.htm&amp;release=264.0.0&amp;type=5" title="Toxicity scores measure the level of potentially harmful language detected by the Einstein Trust Layer in large language model (LLM) responses. To monitor toxicity trends in your Salesforce org, use Einstein Generative AI Audit and Feedback Data.">Review Toxicity Scores</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_feedback.htm&amp;release=264.0.0&amp;type=5" title="Collect and store Einstein generative AI audit and feedback data in Data 360 and enhance your generative AI applications with feedback analytics, prompt adjustments, and LLM tuning.">Einstein Audit and Feedback Data</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=ai.prompt_builder_review_revise.htm&amp;release=264.0.0&amp;type=5" title="Generative AI uses LLMs to generate output. Because LLMs are trained by other organizations, it’s common to first receive an LLM response that isn’t quite right, even if the prompt seems clear. If the output doesn’t meet your expectations, you can generate a new output by revising your prompt template. The generated output from the previous attempt isn’t saved, and the new output replaces it. With Prompt Builder, it’s easy to edit your prompt template until you’re completely satisfied with a response.">Ensure That a Prompt Template Is Effective</a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=ai.copilot_troubleshoot.htm&amp;release=264.0.0&amp;type=5" title="Solve common agent issues.">Troubleshooting Agents in the Legacy Builder</a>
            </p>
            <p style="margin-bottom:0;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=ai.copilot_analytics.htm&amp;release=264.0.0&amp;type=5" title="Legacy Agentforce Analytics uses Data 360 to help you gain insights into how your agents are performing. The insights in your customizable dashboard and reports can help you determine whether you want to change anything to drive adoption or adjust subagents and actions to improve user satisfaction.">Legacy Agentforce Analytics</a>
            </p>
          </td>

        </tr>
      </tbody>
    </table>

## Get Ready for Generative AI

In this video, learn how Salesforce uses the power of generative AI to transform the way businesses and customers interact. Discover the five key steps to ready your organization for the AI transformation. And see real-world examples and insights that will help you reimagine how you engage with your customers.

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Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem / CMGWorldwide.