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id: 0161518038d5b06659a2067a06f0875952f34387d8cfcb3951a3cd6db403eb3d
title: Einstein Opportunity Scoring
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ai/264-0-0/einstein_sales_opportunity_scoring.md
canonical_url: https://help.salesforce.com/s/articleView?id=ai.einstein_sales_opportunity_scoring.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8995d6f9dfb49dc8f5dc5209e035bf07fb996cd2eb590aec974f3e0deb0545ca
description: Let artificial intelligence help you and your team focus on the right opportunities so you can close more deals. Each opportunity is given a score, from 1 to 99, which is available on opportunity records and list views. If you use forecasts in Salesforce, opportunity scores are also available on the forecasts page. Plus, use scores with reports, Process Builder, and workflows. Einstein Opportunity Scoring is available to users with or without a Sales Cloud Einstein license.
products:
  - Sales
  - Cross Cloud
release: "264"
---
# Einstein Opportunity Scoring

Let artificial intelligence help you and your team focus on the right opportunities so you can close more deals. Each opportunity is given a score, from 1 to 99, which is available on opportunity records and list views. If you use forecasts in Salesforce, opportunity scores are also available on the forecasts page. Plus, use scores with reports, Process Builder, and workflows. Einstein Opportunity Scoring is available to users with or without a Sales Cloud Einstein license.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience and Salesforce Classic.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with Sales Cloud Einstein, which is available in <strong>Performance</strong> and <strong>Unlimited</strong> Editions, and for an extra cost in <strong>Enterprise</strong> Edition</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available to eligible customers for no extra cost in: <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions</td></tr></tbody></table>

Watch a Demo: [![Watch Video Demo](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-einstein_sales-264-0-0-production-enus/13c193d3-11a5-49f2-8dbf-542c62890274/resources-global/_corporate/images/play_btn.png)Einstein Opportunity Scoring](https://salesforce.vidyard.com/watch/qBSwzmU6jh8qjJJts2CFcc) (English only)

Opportunity scores tell you the likelihood that an opportunity will be won. For each opportunity score, Einstein shows the factors that have contributed the most to the score, both positively and negatively.

![Opportunity Scoring hover card](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-einstein_sales-264-0-0-production-enus/13c193d3-11a5-49f2-8dbf-542c62890274/einstein_sales/images/einstein_opportunity_scoring_record_detail.png)

In Lightning Experience, the score is shown on the compact layout of opportunity records (1) or on the Details tab. Hover over the score to see a list of factors that contribute to the score. For example, a score could be relatively high because the opportunity is moving quickly through the stages compared to other opportunities.

In Salesforce Classic, the score is shown on the record detail of opportunity records. The contributing factors are shown.

![Opportunity Scoring on list views](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-einstein_sales-264-0-0-production-enus/13c193d3-11a5-49f2-8dbf-542c62890274/einstein_sales/images/einstein_opportunity_scoring_list_view.png)

You can add the Opportunity Score field to any of your opportunity list views (2). If you don’t see the score on public list views, ask your Salesforce admin to add it. In Lightning Experience, hover over the score in the list view to see the factors that contribute to the score. In Salesforce Classic, the contributing factors aren’t available from the list views. Instead, navigate to the opportunity record detail page.

![Opportunity score on forecasts page](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-einstein_sales-264-0-0-production-enus/13c193d3-11a5-49f2-8dbf-542c62890274/einstein_sales/images/einstein_opportunity_scoring_forecasts.png)

If you use forecasts, admins can add opportunity scores to the opportunity list on the forecasts page (3).

#### See Also

- [Enable Einstein Opportunity Scoring](https://help.salesforce.com/s/articleView?id=ai.einstein_sales_setup_enable_opportunity_scoring.htm&release=264.0.0&type=5 "Give your sales team access to scores that help them focus on the right deals. When you set up Einstein Opportunity Scoring, you choose whether to have Einstein consider all opportunity records and opportunity fields or only a subset. If Einstein Opportunity Scoring is on by default, make sure that scores appear where you want, such as your customized opportunity page layouts and public list views.")
- [Considerations for Setting Up Einstein Opportunity Scoring](https://help.salesforce.com/s/articleView?id=ai.einstein_sales_setup_opportunity_scoring_considerations.htm&release=264.0.0&type=5 "Before setting up Einstein Opportunity Scoring, consider these requirements, limitations, and nuances.")
- [Understand How Einstein Scores Your Opportunities](https://help.salesforce.com/s/articleView?id=ai.einstein_sales_opportunity_scoring_how_it_works.htm&release=264.0.0&type=5 "Learn about the process Einstein uses to predict which opportunities are most likely to be won.")