---
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title: Understand How Sales Cloud Einstein Works
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ai/264-0-0/einstein_sales_how_it_works_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=ai.einstein_sales_how_it_works_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c968c65caa7dd5554b963b7b4fc14cd23b8794dc2a7a9ded5240919198a300e7
description: Sales Cloud Einstein might seem like magic, but it’s not. It’s built with science. Data science. Learn more about how Sales Cloud Einstein features use your data to bring intelligence to Salesforce.
products:
  - Sales
  - Cross Cloud
release: "264"
---
# Understand How Sales Cloud Einstein Works

Sales Cloud Einstein might seem like magic, but it’s not. It’s built with science. Data science. Learn more about how Sales Cloud Einstein features use your data to bring intelligence to Salesforce.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience and Salesforce Classic</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with Sales Cloud Einstein, which is available in <strong>Performance</strong> and <strong>Unlimited</strong> Editions, and for an extra cost in <strong>Enterprise</strong> Edition</td></tr></tbody></table>

- **[Understand How Einstein Scores Your Leads](https://help.salesforce.com/s/articleView?id=ai.einstein_sales_els_how_it_works.htm&release=264.0.0&type=5)**  
    Learn about the process Einstein uses to determine which of your leads to prioritize.
- **[Einstein Lead Scoring FAQ](https://help.salesforce.com/s/articleView?id=ai.einstein_sales_els_faq.htm&release=264.0.0&type=5)**  
    Learn more about how Einstein Lead Scoring works and how you can use it with your business.
- **[Understand How Einstein Scores Your Opportunities](https://help.salesforce.com/s/articleView?id=ai.einstein_sales_opportunity_scoring_how_it_works.htm&release=264.0.0&type=5)**  
    Learn about the process Einstein uses to predict which opportunities are most likely to be won.
- **[Understand How Einstein Generative AI Creates Sales Emails](https://help.salesforce.com/s/articleView?id=ai.einstein_sales_emails_overview.htm&release=264.0.0&type=5)**  
    Sales Emails lets busy sales reps to speed up and expand deals through personalized and informed content that buyers love. Einstein generative AI generates personalized emails for contacts and leads, and uses Einstein to personalize and contextualize the emails, a method known as grounding. Learn about email types, how your data is used, and how Salesforce tracks usage.
- **[Understand How Einstein Creates Your Forecasting Prediction](https://help.salesforce.com/s/articleView?id=ai.einstein_sales_forecasting_adjustments.htm&release=264.0.0&type=5)**  
    Learn about the process Einstein uses to determine your forecast prediction.

#### See Also

- [Considerations for Setting Up Sales Cloud Einstein](https://help.salesforce.com/s/articleView?id=ai.einstein_sales_considerations.htm&release=264.0.0&type=5 "Before setting up Sales Cloud Einstein, consider these requirements, limitations, and nuances for each feature.")
- [Sales Cloud Einstein](https://help.salesforce.com/s/articleView?id=ai.einstein_sales.htm&release=264.0.0&type=5 "Supercharge your team’s sales productivity at every step of the sales process with key predictions, intelligent recommendations, and timely automation. Sales Cloud Einstein is your own data science department that learns from your team’s sales activities and CRM data. Einstein helps you identify the best leads, convert opportunities more efficiently, and retain customers with ease. Sales Cloud Einstein also includes the Sales Analytics app and Inbox.")