---
schema_version: "1"
id: fb1bf0341f54dbb44305b7406a431d8543a0597e4034c7b92b8cebdeb211fc18
title: Review the CRM Analytics Lead Scoring Dashboard
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ai/264-0-0/einstein_sales_els_model_insights.md
canonical_url: https://help.salesforce.com/s/articleView?id=ai.einstein_sales_els_model_insights.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: dcaed507ad1e0d1c3069479cfb2ddfc38b8c2f27c72b6280a3b53bf7ee7ae8ac
description: The included CRM Analytics Lead Scoring dashboard provides insights into which lead characteristics result in the most conversions. See how well lead scores correlate to conversion rates, monitor the average lead score of each lead source, and more.
products:
  - Sales
  - Cross Cloud
release: "264"
---
# Review the CRM Analytics Lead Scoring Dashboard

The included CRM Analytics Lead Scoring dashboard provides insights into which lead characteristics result in the most conversions. See how well lead scores correlate to conversion rates, monitor the average lead score of each lead source, and more.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
      <colgroup>
        <col style="width:50%">
        <col style="width:50%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d5716e39">User Permissions
            Needed</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d5716e39 ">To view the CRM Analytics Lead Scoring app and dashboard:</td>

          <td class="slds-cell-wrap" style="vertical-align:top;" headers="d5716e39 ">
            <p>Use Einstein Lead Scoring </p>
            <p>AND</p>
            <p>Use CRM Analytics Templated
              Apps</p>
            <p>AND</p>
            <p style="margin-bottom:0;">View All Records on leads</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d5716e39 ">To create custom CRM Analytics apps using the Einstein Lead Scoring app
            template:</td>

          <td class="slds-cell-wrap" style="vertical-align:top;" headers="d5716e39 ">
            <p>Use Einstein Lead Scoring </p>
            <p>AND</p>
            <p>Manage CRM Analytics Templated
              Apps</p>
            <p>AND</p>
            <p style="margin-bottom:0;">View All Records on leads</p>
          </td>

        </tr>
      </tbody>
    </table>

To open the CRM Analytics Lead Scoring dashboard, click the **Analytics** tab, and then find the Einstein Lead Scoring app.

Your Salesforce admin can tell Einstein to score segments of your leads separately. To see data for a specific lead segment, choose it from the Segment menu.

The Company-Level Predictive Factors chart shows which lead field values are seen more often in converted leads (1), and unconverted leads (3).

To view the percentage of leads that have a specific field value, hover over a bar on the chart (2).

![The Company-Level Predictive Factors chart showing field values seen more often in converted leads](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-einstein_sales-264-0-0-production-enus/13c193d3-11a5-49f2-8dbf-542c62890274/einstein_sales/images/els_wave_dashboard_1.png)

![The Company-Level Predictive Factors chart showing field values seen more often in unconverted leads](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-einstein_sales-264-0-0-production-enus/13c193d3-11a5-49f2-8dbf-542c62890274/einstein_sales/images/els_wave_dashboard_2.png)

The Lead Conversion Rate chart (4) shows the conversion rate for each slice of lead scores: 0–20, 21–40, 41–60, 61–80, and 81–100. The Average Lead Score table (5) shows the average scores for each lead source.

![The Lead Conversion Rate by Lead Score Bucket chart and Average Lead Score by Lead Source table](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-einstein_sales-264-0-0-production-enus/13c193d3-11a5-49f2-8dbf-542c62890274/einstein_sales/images/els_wave_dashboard_3.png)

To view lead statistics for a specific time period, select a start and end time at the top of the dashboard (6).

![The selected time period](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-einstein_sales-264-0-0-production-enus/13c193d3-11a5-49f2-8dbf-542c62890274/einstein_sales/images/els_wave_dashboard_4.png)

The dashboard also displays more statistics for the selected time period.

- Total number of leads scored
- Number of leads scored between 81–100
- Conversion rate for leads scored between 81–100
- Your overall conversion rate

You can create custom CRM Analytics apps for your users based on the Einstein Lead Scoring app.

- From the App Launcher, find and open **Analytics**.
- Click **Create** and then click **App**.
- Choose the **Einstein Lead Scoring Analytics** template.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-einstein_sales-264-0-0-production-enus/13c193d3-11a5-49f2-8dbf-542c62890274/images/icon_note.png)

Note Each time you change Einstein Lead Scoring settings, Einstein updates the segment IDs for each lead segment, even if you score all your leads in a single segment. During these updates, some data in the CRM Analytics Lead Scoring Dashboard, including lead conversion rates, can be incorrect until Einstein updates your scores based on the new settings.

Sometimes, the lead conversion rate for the 0 through 20 bucket incorrectly appears higher than the 81 through 100 bucket. The overall lead conversion rate can also appear significantly higher than the 81 through 100 bucket. This effect is because of how CRM Analytics treats null values in some fields. To resolve these issues, contact Salesforce Customer Support.

#### See Also

- [Einstein Lead Scoring](https://help.salesforce.com/s/articleView?id=ai.einstein_sales_lead_insights.htm&release=264.0.0&type=5 "Use AI to score your leads by how well they fit your company’s successful conversion patterns. Let your sales team prioritize their leads by lead score. See which fields influence each lead score most.")