Marketing | Draft a Campaign Brief

Creates a draft of the campaign brief based on user-provided campaign details in the Agentforce panel. Use in conjunction with the Save Campaign Brief action.

Required Editions

Available in: Lightning Experience
Available in: Enterprise, Performance, and Unlimited Editions with the Einstein for Sales, Einstein for Service, or Einstein Platform add-ons, and in Enterprise and Unlimited Editions with Marketing Cloud.
User Permissions Needed  
See Common User Access for Standard Agent Actions.

Action Details

API Name draftCampaignBrief
Reference Action Type Standard Action
Reference Action

Draft a Campaign Brief

(draftCampaignBrief)

Does this action execute one or more prompt templates? Yes
Required Setup Enable AI Features in Marketing Cloud

Create a Brief with a Prompt Template

This action calls an internal invocable action, which uses internal prompt templates to create and revise a campaign brief.

Considerations

  • This action is intended for use only in Marketing Cloud campaigns.
  • Campaign components are grounded based on the Key Message and Target Audience fields in the campaign brief.
  • Brand identity and tones in the Brand Center aren’t used to ground campaigns.
  • Campaigns created with Einstein are single send email campaigns.