---
schema_version: "1"
id: b3bf41bcc3653094efcf4ee71b8452eb391401659ad0dd3c919567f9a4fdbbf1
title: Sales | Enrich Account in ZoomInfo
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ai/264-0-0/agent_ref_lookup_account_in_zoominfo.md
canonical_url: https://help.salesforce.com/s/articleView?id=ai.agent_ref_lookup_account_in_zoominfo.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f5dc367069d418f2f6ef78a6aaca8d292b540a72c373f8d077b469bcf997bab8
description: Enriches account data from ZoomInfo including employee count, funding information, technologies used, and other data.
products:
  - Agentforce
  - Cross Cloud
release: "264"
---
# Sales | Enrich Account in ZoomInfo

Enriches account data from ZoomInfo including employee count, funding information, technologies used, and other data.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions with Agentforce for Sales or Agentforce for an Industry add-on, or in Agentforce 1 Sales and Industry Editions where included. Requires each user to have the Agentforce for Sales or Agentforce for an Industry add-on to access actions.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:50%">
        <col style="width:50%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" id="d184788e70">User Permissions Needed</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d184788e73">&nbsp;</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d184788e70 ">To create and configure prospecting agents:</td>

          <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d184788e73 ">Sales Agentic Prospecting Manager</td>

        </tr>
        <tr class="">
          <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d184788e70 ">To connect to ZoomInfo:</td>

          <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d184788e73 ">ZoomInfo Prospecting Access</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" colspan="2" style="vertical-align:top;" headers="d184788e70 d184788e73 ">See <a href="https://help.salesforce.com/s/articleView?id=ai.agent_actions_common_perms.htm&amp;type=5&amp;language=en_US" target="_blank">Common User Access for Standard Agent
              Actions</a>.</td>

        </tr>
      </tbody>
    </table>

## Action Details

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><colgroup><col style="width:50%"> <col style="width:50%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">API Name</td><td class="slds-cell-wrap" style="vertical-align:top;">LookupAccountInZoominfo</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Reference Action Type</td><td class="slds-cell-wrap" style="vertical-align:top;">Standard Action</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Reference Action</td><td class="slds-cell-wrap" style="vertical-align:top;">lookupAccountInZoominfo</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Does this action execute one or more prompt templates?</td><td class="slds-cell-wrap" style="vertical-align:top;">No</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Required Setup</td><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=sales.sales_agent_prospecting_setup_parent.htm&amp;type=5&amp;language=en_US" target="_blank">Set Up Agentforce Prospecting</a></td></tr></tbody></table>

## Guidelines and Considerations

- This action requires ZoomInfo to be connected.
- The agent skips this action when ZoomInfo isn't connected or the account isn't found.
- This action runs once per account.
- The agent's ability to enrich an account depends on the account name and the website's accuracy. Populate these fields to maximize how well accounts match to ZoomInfo data.

#### See Also

- [_Salesforce Help:_ Agentforce Prospecting](https://help.salesforce.com/s/articleView?id=sales.sales_agent_prospecting_parent.htm&language=en_US)