Retrieves engagement metrics, such as open rates, clicks, or unsubscribes for a
specific campaign. It then generates key content insights about the message activities from the
campaign's first flow. For example, identify which channel had better engagement or lower
engagement over time.
Required Editions
| Available in: Lightning Experience |
| Available in: Enterprise and Unlimited Editions with Foundations
and Marketing Cloud Next. |
Action Details
| API Name |
GenerateCampaignInsights |
| Reference Action Type |
Standard Action |
| Reference
Action |
Marketing Cloud: Generate Campaign Insights |
| Does this action execute one or more prompt templates? |
Yes |
| Required Setup |
Enable AI Features in Marketing Cloud
|
Generate Campaign Insights and Prompt Templates
The action is flow-based and calls the invocable action, Get Campaign Engagement Data, to
retrieve campaign performance data. It then launches the Generate Campaign Insights prompt
to analyze that data and create insights.
Guidelines and Considerations
- This action is intended for use only in Marketing Cloud campaigns.
- This action outputs insights, or suggestions, for improving future campaigns based on
the metrics that it finds.
- Insights are based on the first flow in a campaign. Additional flows in the campaign
aren’t evaluated.
- This action invokes the Marketing Cloud: Summarize Campaign action.
